Export Marketing Essay Example | Topics and Well Written Essays - 1500 words

Export Marketing - Essay Example Export marketing is the marketing activities involved in an export that helps in taking the opportunities of doing business in foreign countries while at the same time it sustains the production in the home country. Export marketing is very much important in today's competitive world, as it is only through exporting or marketing to the outside world, the small companies can turn into large companies and large ones into multinational operations. It allows a business to grow further beyond its geographical limits and helps in understanding economy of foreign countries. It also provides scope for improving the quality of goods or services as per the requirements in the foreign market. However, before pursuing export marketing, one should perform extensive export marketing research so that it can understand the demand of its goods and services among the foreign consumers. It also helps in understanding the capability of its products to sustain in the export market. Nowadays, in most of the countries worldwide, governments are encouraging their domestic companies to go global to expand their business extents and fulfil the requirements of overseas customers along with its domestic ones. This involves offering various export marketing research schemes to understand the foreign markets. ... The primary purpose of EMRS is to provide the necessary export marketing research to the UK companies before the companies are ready with their strategies to enter into the overseas market. This export marketing research basically involves gaining knowledge and information about the following topics regarding the foreign markets: The size of the market and its segmentation Regulations and legislation in the foreign market Needs, attitudes and usage of the customers Available distribution network The market trends followed Activities of the competitors along with their strategies and performances How to Enter into an Export Market It is a very important decision for any domestic company to enter into the export market. However, the success of this step of the companies depends on many factors. For the success in export marketing, a company needs an effective way to market and distribute its goods and services in the export market. There are multiple options available, which include direct exporting by the domestic company, using third-parties as intermediaries for exporting the goods and services and collaborating with companies that are already marketing in the export market. It is generally seen that the new ventures targeting for export marketing prefers direct export process. The main concern behind this behaviour of the companies is mainly due to their intention to save money or avoid sharing of any profit with other company or third-party services. The companies going for direct exporting should understand that they can be successful in the foreign market only when they are ready to use their resources t o perform the following basic tasks: Choosing the foreign

Special Interests Essay Example | Topics and Well Written Essays - 1750 words

Special Interests - Essay Example They work to elect politicians who can understand their cause and have sympathy for them. Also the role is to involve people who can conduct secret and at times, open propaganda campaigns. There are a number of interest groups prevalent within any society. These comprise of the economic associations which can include trade unions, chambers of commerce and industries and some religious bodies. Then there are the professional associations which have within their fore architects, doctors, lawyers and certain other professionals (Tilt, 1994). The third type of interest group is made up of public interest groups where the inclusion is of friends of environment with a single aim towards benefiting people beyond their mere memberships. The fourth is a special interest group which is essentially a subgroup that is formed within the framework of a bigger group and that emphasizes upon a narrow interest scope. Interest groups try their best to defend a status quo and to maintain it over a peri od of time. It is for this reason that interest groups are hailed differently from the pressure groups. These interest groups have a properly defined intention behind their formation and this is the reason why they are openly advocated for by their proponents and supporters. These individuals feel that these interest groups represent what they would like to suggest to all and sundry, as well as depict the truest picture for their own sake as far as the societal manifestations are concerned. Interest groups are always seen with an eye of skepticism because they have their own intentions to look after. Moreover, the manner under which they exist raise quite a few opinions on the part of the people. Some of the examples related with these interest groups are the National Rifle Association (NRA), People for the Ethical Treatment of Animals (PETA) and many more. These interest groups rely on the people within the society to make up their vital opinion and hence come forward. As a case in point, NRA has an interest within the opposition of anything that is anti-arm and is thus a complete defender of the Second Amendment’s rights (Kleiner, 2002). On the other hand, PETA empathizes with the animals and solicits the response of the people within a community to come up with ethical solutions so that moral grounds could be founded for the animals in order for their survival domains (Pizam, 2008). Hence the role of these interest groups is of immense significance within this day and age as they mold public opinion and look to form a basis for critical issues that plague a society in one way or the other. It would be true on the part of the society to liaise with the interest groups so that the collective endeavors can have a long-lasting impact on the realms of the society and its inmates can heave a sigh of relief from the pressing issues, cropping up every now and then. There are a number of examples with regards to these interest groups but what remains importan t is their effort to set things right within the terrains of a society. If this happens, then interest groups will serve their purpose well. However, if this is not done in an adequate manner, then there are serious concerns with their formation in the first place. 2. Discuss the relationship between interest groups and political parties. The relationship between interest groups and political parties is one of significance.